Updated: May 6, 2020
By Nguyen Minh Phuong
15 Nov 2019
1. The OKR Formula
Let's get the easiest formula for OKR setting
I will (Objective) as measured by (this set of Key Results)
It works for each individual, department or organisational OKR
2. The "S.M.A.R.T" Objectives
The "S.M.A.R.T" objectives are always great
• S - Specific
• M - Measurable
• A - Achievable
• R - Relevant
• T - Time-bound
Although you can alter to make them more interesting for your teams:
• S - Supposed not to be boring
• M - Motivating everyone
• A - Audience-targeted (when you want to target someone, such as guests, customers)
• R - Relating to your culture
• T - Transformative to digital management
3. The SMART key results
•- Objective: Delight more customers
•- Key Results:
•Reduce revenue churn (cancellation) from X% to Y%.
•Increase Net Promoter Score from X to Y.
•Improve average weekly visits per active user from X to Y.
•Increase non-paid (organic) traffic to from X to Y.
•Improve customer engagement by X%.
4. The Key Result Model
When you stuck with SMART key results, here is a simple formula:
If we are successful with ________, we will have more ________ and/or less __________
Example: If we are successful with the Base.vn, we will save 50% of miscommunication cost & improve 30% productivity
5. Alignment & Focus
To get the Alignment:
• Check if your OKRs are aligned with the company's OKRs and with the other teams (use the 360° Alignment Template).
• You may have a “local” OKR, but most of your OKRs should contribute to the company's OKRs.
To get the Focus:
• Set few OKRs, less is more here.
• An OKR should have between 2 and 5 Key Results. If your Objective has only one Key Result, try merging it with another OKR or check if you don't have to balance it.
6. Alignment among departmental OKRs
R - Responsible
A - Accountable
S - Supportive
C - Consulted
I - Informed